Are the automated emails from your WooCommerce store looking a bit plain? When a customer places an order, they receive a generic notification that lacks your store’s personality. This is a missed opportunity to build brand recognition and trust. The good news is, you have complete control over how these emails look and feel.
In this guide, you’ll learn how to navigate the WooCommerce email settings to transform bland, default messages into professionally branded communications. By the end, you’ll know exactly how to add your logo, customize colors, and tailor the content to make every customer interaction feel uniquely yours.
Why Branding Your WooCommerce Emails Matters
Before we dive into the “how,” let’s talk about the “why.” Your WooCommerce emails are a direct line of communication with your customers. They are triggered by important actions like a new order, a completed purchase, or a new account creation.
A branded email does three key things:
- Builds Trust: A professional-looking email reassures customers that their order is being handled by a legitimate business.
- Enhances Recognition: Consistent use of your logo, colors, and fonts makes your store more memorable.
- Improves the Customer Experience: A cohesive experience from your website to their inbox makes your brand feel more polished and reliable.
Think of it this way: receiving a receipt from a local market stall on a scrap of paper versus receiving a beautifully designed receipt from a well-known brand. Which one feels more trustworthy? That’s the power of email branding.
A Tour of the WooCommerce Email Settings
All the magic happens within the WooCommerce settings. To get started, navigate to your WordPress dashboard and go to WooCommerce > Settings. Then, click on the Emails tab.
Here, you’ll see a list of all the automated emails your store sends. These are split into two main categories:
- Emails to the Store Owner: Notifications for new orders, cancelled orders, and failed orders.
- Emails to the Customer: Notifications for orders on hold, processing, completed, refunded, plus account-related emails like “New Account” and “Reset Password.”
Before we customize individual emails, let’s set up the global branding that applies to all of them.
Step-by-Step: Configuring Your Global Email Branding
These settings form the foundation for all your store’s emails. Let’s configure them step by step.
Step 1: Set the Sender Information
At the top of the “Emails” tab, you’ll find the “Email sender options.” This determines who the emails appear to be “From.”
- “From” Name: This should be your store’s name. For example, “Dr. Yogendra Pal” in the video is changed to something like “ET Mantra.” Using your store name makes the email instantly recognizable.
- “From” Address: Use a professional email address that is associated with your domain, like
hello@yourstore.com. Avoid using generic addresses likeyourstore@gmail.com.
Step 2: Customize the Email Template
This is where you add your visual branding. Click on the Email template section to expand it.
- Header Image: This is where your logo goes!
- First, upload your logo to your WordPress Media Library if it’s not already there. Note the Image ID or the full URL of the image.
- In the “Header image” field, paste the URL of your logo image. The video shows using the image ID (e.g.,
58), but the URL also works perfectly.[Screenshot placeholder: The WooCommerce Email Template settings, highlighting the "Header image" upload field.]
- Base Color: This is the primary color used for headings, links, and other accents in the email. Choose your brand’s main color here. In the video, it’s changed to a vibrant yellow.
- Background Color: This sets the background color for the main content area of the email. A light grey or white is usually best for readability.
- Body Background Color: This is the background color for the entire email page. It’s often a slightly different shade than the content background.
- Body Text Color: This is the color of your main email text. For best readability on a light background, stick with a dark grey or black.
Step 3: Update the Footer Text
The footer is the very bottom of your email. By default, it says something like “Site Title – Built with WooCommerce.” You can change this to anything you like, such as “Thank you for your order!” or your store’s copyright information.
Once you’ve made all these changes, don’t forget to click Save Changes at the bottom.
How to Manage and Preview Individual Emails
Now that your global branding is set, you can review and tweak individual email messages. Let’s look at the “New Account” email as an example.
- On the “Emails” tab, find “New Account” and click the Manage button next to it.
- You’ll see several options:
- Enable/Disable: You can turn this specific email on or off.
- Subject: The subject line the customer sees. You can use variables like
LearnByWatch. - Email Heading: The main heading inside the email.
- Additional Content: A free-text area where you can add a personalized welcome message.
- Email type: This should almost always be “HTML” to use your beautiful new template.
You can follow this same process to check the content of all other emails, like “Order on hold” or “Processing order.”
Testing Your New Branded Emails
The best way to see your changes in action is to test them. Place a test order on your own store or use a staging site. Go through the checkout process and watch as the beautifully branded emails land in your inbox (and your customer’s test inbox).
[Screenshot placeholder: A side-by-side comparison of a default WooCommerce email and the newly branded one, showing the logo, colors, and custom footer.]
You’ll see your logo at the top, your brand colors throughout, and a custom footer. It’s a transformation that turns a generic notification into a powerful brand touchpoint.
Want to Put This Lesson into Practice?
Reading about a setting is one thing, but the best way to learn WooCommerce is by doing. If you’re nervous about breaking your live store, or don’t have a safe place to experiment, a ‘sandbox’ is the perfect solution.
We offer a WooCommerce Practice Account that gives you a pre-built WooCommerce store to test, tweak, and practice on, completely risk-free.
[Link to your Practice Account Service Page]
Ready to Go from Practice to Pro?
Once you’re comfortable with the basics, you might wonder, “What’s next?” A practice account is great for testing, but a structured course gives you the complete roadmap from beginner to confident store owner.
Our comprehensive course guides you through every aspect of WooCommerce, from setup and product creation to advanced shipping, payments, and marketing, all with expert guidance.
If you’re serious about mastering WooCommerce, check out our WooCommerce 101 – Recorded Video Course.
Conclusion
Customizing your WooCommerce email setup is a simple yet incredibly effective way to elevate your store’s professionalism. By taking control of the sender information, adding your logo, applying your brand colors, and personalizing the footer, you create a consistent and trustworthy experience for your customers from the moment they place an order.
Don’t settle for the default. Spend a few minutes in your settings today—your brand (and your customers) will thank you for it.
Common Questions About WooCommerce Emails
Can I change the content of every single email?
For most customer emails, you can change the subject line, heading, and add additional content. However, the core transactional message (like order details) is automatically generated by WooCommerce for accuracy. You cannot edit the dynamic data like product lists or totals.
Why is my header logo not showing up after I saved the settings?
The most common reason is an incorrect image URL or ID. Double-check that the path you entered in the “Header image” field is correct. Try using the full URL from the Media Library for the most reliable result.
Should I use plain text or HTML emails?
Always choose “HTML” for your email type. This allows your custom template, with its logo and colors, to be displayed. Plain text will strip all branding and send a basic, unstyled email.
